Your Best Friend Family Companion

Tails are wagging & pets are bragging!


Give your dog the full pamper experience from a bath and blow dry to nail clipping, teeth and ear cleaning.


*Up to 14 weeks old. We place great emphasis on exposing your pup to regular grooming and pet hygiene from an early age.

Wash & Trim

Is your dog just in need of a quick wash and trim? We've got you covered. We'll have your pet squeaky clean in no time.

About Us

Welcome to Pride & Groom, the U.K.’s finest bespoke dog salon. Whatever state your dog’s coat, nails or skin is in, with expert attention our industry-accredited breed beauticians will ensure your pet is groomed, pedicured, examined and fully pampered by the time it leaves our salons.

With two purpose-built boutiques covering Avon & Somerset – one on the bustling High Street in Midsomer Norton, the other adjacent to The Shires popular shopping mall in Trowbridge – Pride & Groom is expanding rapidly across the South-West. Ample car parking and all your favourite town centre facilities are on the doorstep of both Pride & Groom salons.

With welfare as our watchword, Pride and Groom prides itself on caring for our canine clients from start to finish.

We adhere strictly to the Animal Welfare Act 2006, so your dog does not endure any type of undue stress, pain or suffering during their time with us. We offer cost-effective grooming services at our Midsomer Norton and Trowbridge salons for all breeds of dog, including gun dogs, from puppy to old-timer, pedigree and cross breads.

Our grooming services, ranging from a full ‘head-to-paws’ treatment to a simple wash or trim, are competitively priced and expertly performed by beauticians with an in-depth knowledge of canine care. We even offer a DIY service here at Pride & Groom where you can Wash ‘N’ Go! No appointment needed.

Latest Offer

Book your dog in for a Groom or Bath & Dry and recieve this package for only £9.00.

Serving up tips, tricks, guides and inspiration for your next outdoor adventure - we've got you covered.

Meet some of our furry visitors

Professional Grooming

If you’re after a little sprucing up, a good scrub, even a total make-over for your four-legged friend, Pride and Groom is the perfect match!

What Our Clients Say

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A happy grooming experience.

Book your dog an appointment today.